
Keller Williams Realty · Lubbock, Texas
The Home Expert
Real estate expertise, backed by a deeper understanding of the home itself.
The Differentiator
Most agents can tell you what a home is listed for. Fewer can tell you what's actually going on with the roof, the foundation, or the repairs a seller glossed over.
Before real estate, John spent years in roofing and residential construction — reading rooflines, evaluating repairs, and pricing out the real cost of a property's condition. That background doesn't disappear at the closing table. It shapes how he negotiates, what he flags on a walkthrough, and how he advises clients on what a home is really worth.
Buying or selling, the goal is the same: you understand exactly what you're getting into, before you sign anything.
Meet JohnRecognition
Named among the Lubbock area's Top 300 Real Producers for 2026.
His Story
I grew up on the South Plains, and I've spent my career here — first building and repairing homes, now helping people buy and sell them.
That construction background changed how I see real estate. I don't just walk a house and see square footage — I see the roof's remaining life, the quality of a renovation, the repair a seller should disclose. It's given me a sharper eye at the negotiating table and a better read on what a property is actually worth.
Pair that with modern marketing — professional photography, targeted digital promotion, and a presence where buyers actually spend their time — and you get an agent who can compete for your listing and protect you on the purchase.
For Buyers
A guided search backed by a real understanding of construction, condition, and value — so there are no surprises after closing.
Buy With JohnFor Sellers
Strategic pricing, modern marketing, and an honest read on which improvements move the needle — and which don't.
Sell With JohnClient Experience





Client Reviews
Recent Google reviews from Memri U., Sam H., and Faith H. — real clients, real closings.
Live Listings
Search everything currently on the market across Lubbock and the surrounding communities — live, straight from the MLS.
The South Plains
Local knowledge, block by block — explore the communities across the Lubbock area.
Free Home Valuation
Get a better understanding of your home's position in today's Lubbock market.
John will be in touch shortly with a personal look at your home's value in today's market.
Real Estate With John
Market updates, buyer and seller education, and an inside look at Lubbock real estate — from someone who also understands the house itself.
Monthly reads on pricing, inventory, and what it means for buyers and sellers.
02What to know before you make an offer — financing, inspections, and negotiation basics.
03Which repairs and updates actually move value — and which ones don't.
04Video walkthroughs and a look at life across Lubbock's neighborhoods.
Get In Touch
Buying, selling, or just have a question about the market — reach out directly.